Websites for Marketing People
We′ve bundled the best practices of successful social media marketing into a single solution.
The result: A microsite that delivers you more leads, more engagements, more sales and more referrals.
Microsites from EP Direct.... Make one yours.
“Why a Microsite?”
A Microsite is a website, separate and distinct from an organisation′s primary site, that focuses on communicating a specific message
for selling a product or service. In short, it′s a marketing tool, and should be managed by the marketing department.
A Microsite is typically not your corporate website, which probably took years to build, created an irreparable
partnership between your marketing and I.T. departments, and needs to accommodate many objectives and stakeholders.
A Microsite acts as a dynamic online digital sales representative for your organisation that can:
- Serve as a destination or hub for a marketing campaign. An organisation′s main
website often serves too many agendas to play this role
- Provide more focused, relevant content about a specific product or service, unencumbered by other corporate objectives. In other words, a visitor doesn′t have to hunt for the marketing message
- Promote word-of-mouth more easily by including items and information that is relevant, exclusive, entertaining, and timely
- Improve search engine rankings.
Features that focus on MarketingWe introduce the best practices of search engine optimization, social media integration
with social networks such as Facebook and Twitter, and mapping using Google
maps, then deliver a site that sells and markets more effectively.
Search engine optimization:
We incorporate a multitude of features to ensure your site is doing everything correctly to rank as high as possible in search engine results, which includes providing:
page titles, URLs, and meta tags. A Google-compliant XML sitemap that notifies all major search engines that support the sitemap protocol, like ASK.com, Google, MSN Bing and YAHOO. This is in addition to following Google′s standards for accessibility, usability, and high-quality markup.
Marketing:We make available links that enable your microsite to sell and market more effectively, such as:
- Google maps, 360° Panoramic scenes
- Social media integration so your visitors can share your site and its content through their social media accounts, including Twitter, Facebook, MySpace, Digg, Delicious
and others.
Hosting:
Your site is hosted at a world-class Tier IV data center, surpassing all previous standards for uptime, security, cooling and power redundancy. So you can feel confident your site is live whenever your customers need it, 24/7/365.
Contact us for more details
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